Microsoft Dynamics for the Marketing Professionals
Manage campaigns, build a loyal customer base, and drive revenue and market
Marketing departments are responsible for developing and implementing marketing
strategies, successfully conveying key messages to target audiences, and
refining future marketing efforts based on past results. The complex task of
managing campaigns is a day to day effort. A centralized system for coordinating
these campaigns is necessary to successfully manage the direct customer
communications, print media advertising, event sponsorship, and other
marketing-led activities that often inundate marketing managers and staff.
Marketing departments can benefit from a highly automated business management
solution that connects marketing with Sales, Finance, and other departments,
which helps to effectively manage campaigns and track results.
The Marketing Executive
The Vice President of Sales and Marketing is responsible for a company’s
overall marketing strategy. Increasing your market share and decreasing that of
your competitors is a universal goal. Monitoring the effectiveness of your
marketing efforts and constantly striving to improve ongoing and future
campaigns is integral to achieving that goal.
Meetings with staff to discuss tactical issues, working with other executives to
develop strategy, and tracking sales trends and responses to marketing campaigns
are vital components of a successful sales and marketing strategy. Even a
highly talented and creative staff needs enough information to point them in the
right direction. Microsoft Dynamics CRM offers a holistic overview of your
customers and sales that help hone marketing activities.
Microsoft Dynamics enhances marketing activities in several key areas; such as
enabling market research and analysis, managing campaigns, and tracking the
effectiveness of those campaigns. Throughout the entire marketing cycle,
Microsoft Dynamics CRM allows your people to put their creative talent to work
by freeing them from routine tasks.
- Analyze opportunities.
Microsoft Dynamics CRM provides vital information to Marketing executives
and managers so they can accurately target their marketing campaigns,
improve results, and ultimately help drive sales. Campaigns launched with
Microsoft Dynamics CRM include market segmentation profiles that provide
statistical feedback on the success of the campaign, while the Campaign
Performance report tracks the progress and completion of campaign-associated
tasks. The Campaign Performance data, which includes dates, targets,
responses, and financial returns, allows for a comprehensive retrospective
view of each campaign.
- Build marketing campaigns. Microsoft Dynamics CRM helps simplify
the often complicated task of putting together a multifaceted campaign.
Campaign setup wizards and tools are available to track the campaign’s
progress. Marketing automation functions help you plan and execute each
campaign phase, from communications and advertisements to events and
follow-up. Advanced contact management allows for the easy personalization
of communications through direct sales, call centers, email, the Web, and
- Better analysis and reporting.
Microsoft Dynamics CRM provides the hard data needed for analysis and
reporting. You are able to associate the campaign with a project to monitor
real time return on investment, as well as details including response rates,
revenue, and cost with Microsoft Dynamics CRM. Campaign Activity Status
reports provide a campaign summary, including planned and actual time
parameters and parent campaign details. The Campaign Comparison report lists
the company’s most and least successful campaigns, allowing for comparison
between campaigns based on a number of parameters, such as cost
effectiveness and customer response.
For more information on Microsoft Dynamics CRM for marketing professionals
please contact JourneyTEAM.