Microsoft xRM
xRM (Anything Relationship Management) is the natural evolution of CRM
(Customer Relationship Management). In today's dynamic business environment
companies demand the ability to manage anything ( X=anything), not simply
relationships with customers. Microsoft CRM sits on the .NET platform and
because of that, it is much more than a traditional CRM product. Instead, a
better way to think of Microsoft CRM is as a rapid development application
with out of the box CRM functionality, capable of instantly leveraging the
.NET platform, and a vast array of Microsoft applications.