Microsoft xRM

xRM (Anything Relationship Management) is the natural evolution of CRM (Customer Relationship Management).  In today's dynamic business environment companies demand the ability to manage anything ( X=anything), not simply relationships with customers. Microsoft CRM sits on the .NET platform and because of that, it is much more than a traditional CRM product.  Instead, a better way to think of Microsoft CRM is as a rapid development application with out of the box CRM functionality, capable of instantly leveraging the .NET platform, and a vast array of Microsoft applications.