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WGBH/PBS Achieves Digital Transformation with Dynamics 365

Dynamics 365 Helps WGBH/PBS Achieve Over $170 Million in Fundraising Revenue in the Media and Communication Industry.
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CLIENT EXAMPLE:

JourneyTEAM’s non-profit clients are among the largest producers of content for television, radio, podcasts, PSA spots across the nation. WGBH / PBS produce a long list of shows including Nova, High School Quiz Show, and Antiques Roadshow. They have dozens of TV and radio stations with hundreds of programs and frequencies.



CLIENT CHALLENGES:

  • Consolidation of older technology and better coordination and communication between departments

  • Organization of internal communication to a single interface and better data intelligence insights

  • Implementation of Dynamics 365 for Sales & Marketing to work with custom systems across multiple stations

  • Management of sponsorships and multiple layers of advertising

  • Tracking of license requests, orders, and calendar of content



TESTIMONIAL: 

“We appreciate the flexibility of Dynamics 365 and its ability to handle a wide variety of business processes. The technology gives each of our groups their own closed environment through model- driven apps. We look forward to growing with JourneyTEAM and Microsoft even more.” 


 –– Levin Johnson, WGBH/PBS




JourneyTEAM is the 2020 Microsoft US Partner of the Year for the Media and Communication Industry.

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FINAL OUTCOMES:

  • Unified Single Interface System: Implementation of Dynamics 365 Customer Engagement, developed an automated process, reduced downtime, created a well-trained staff on both sides of projects.


  • Improved Data Sharing and Insight: Data sharing was built into Dynamics 365, Microsoft Office 365, Exchange Online, and the Power Platform. All of this was crucial to help organize content distribution, licensing and offers.


  • Adaptable Sales Tools: Microsoft Dynamics 365 for Sales was utilized to help fundraising for WGBH / PBS. The organization fundraising goal was ($175 million in five years). Campaign started in Nov 2018 and as of May 2020, the client is now over $170 million.



CLICK HERE FOR FULL CASE STUDY



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