Woodside Homes
As one of America's top 30 homebuilders, Woodside Homes designs, builds and delivers a unique and complete home buying experience.
THE CHALLENGE
COMPANY CHALLENGE #1 - VISIBILITY
Basic Research needed a fully integrated view of their customers journey throughout the buying process. They wanted a solution that showed a consumers first impression, to purchase, all the way through the conversion to becoming a lifetime customer.
COMPANY CHALLENGE #2 - COMMUNICATION
A big challenge at Basic Research was the inability to reach customers with the proper channel, (retail, phone, web, SMS, social, etc.) This ineffeciency lead to lost leads, opportunities, and sales. The company was working with siloed technologies that did not allow departments to have a common understanding of customer demographics and sociographics.
COMPANY CHALLENGE #3 - MAXIMIZING MARKETING AND SALES BUDGETS
Data is the electricity that runs an organization and Basic Research struggled to measure the success and failures of marketing campaigns. The organization would continually spend money inefficienciently. They needed an alignment of marketing spends to data and positive outcomes.
