Microsoft Dynamics 365 Overtakes Salesforce.com
Salesforce.com has led the CRM industry for decades— but things are now fading fast. In the recent Forrester Wave report Microsoft is ahead in Salesforce.com’s traditional sales software. This is a big step for Microsoft and JourneyTEAM (Gold Microsoft CRM Partner).
“Microsoft DELIVERS on Intelligent Seller Productivity.” – Forrester
MICROSOFT COMPETITORS SHOULD WORRY ABOUT THE FUTURE
Those that are Microsoft competitors should worry about the latest Forrester Wave report.
FIRST - this report was just released and based on Microsoft’s 2016 release. It hasn't even taken into effect all of the Dynamics 365 modifications and releases up till today. Wait until Forrester assesses Microsoft’s deep integration with LinkedIn – predicted to be a game-changer by many, the new Dynamics 365 for Talent, for Marketing, and more.
SECOND - the seamless flow between Microsoft Outlook, Office 365, Dynamics 365, and Sales Navigator (LinkedIn) is going to make it harder for Sales Directors to justify the higher expense of Oracle, SAP, or Saleforce.com.
FINALLY - you might ask yourself what has given Microsoft the edge? While they have invested heavily in machine learning/artificial intelligence, and the now famous acquisition of LinkedIn, Forrester put it down to a “heightened focus on seller productivity”.
We call it the Satya Nadella touch. Satya (Microsoft CEO), has done a great job building off of the foothold of Office 365 in most businesses already and Dynamics 365 is a natural transition compared to other solutions.
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