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From CRM Tool to Revenue Engine: Driving Adoption & Impact

A dashboard showing CRM adoption and revenue impact metrics.

Most CRMs are packed with data but short on results. That’s because technology alone doesn’t solve business problems, strategy & adoption does.

In this expert-led session, you’ll learn how to transform your CRM into a true revenue engine by aligning it with your business goals and customer lifecycle. Discover how to unify disconnected workstreams, empower teams with intuitive experiences, and use automation and Copilot to unlock real impact.

In this session, you’ll learn:

  • How to drive adoption by designing for users, not features
  • Real-world examples of aligning CRM with cross-team workflows and customer data
  • Quick wins with Copilot and automation that boost productivity without added complexity

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