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A Manufacturing Company Implements Dynamics 365 Sales to Manage Their Sales and Customer Data

Updated: Jul 7, 2023

River Valley Pipe implements Dynamics 365 to unify sales processes and simplify the user experience.


Client Example

River Valley Pipe, LLC (RVP) is Illinois’ premiere builder and purveyor of quality water management products, having supplied farmers and land improvement projects across the Mid-West region since 2015.


The Challenges

Challenge 1: Sales Process Maturity

RVP needed a way to streamline business processes and unify systems, eliminating the need for manual processes by their sales team.


Challenge 2: Adoption

RVP previously was operating with no customer relationship management (CRM) software and needed a user interface that would provide their sales agents with a user-friendly, easy-to-use system that they could quickly learn.


Challenge 3: Optimize Customer Experience

RVP holds a strong dedication of quality to their customers and needed a way to better organize and track customer interactions to optimize a positive customer experience through every step of the business process.


The Solution: Microsoft Dynamics 365 Sales

Drawing on the experience of implementing software for first-time CRM users, JourneyTEAM found that the answer to the client’s challenges was a full implementation of Dynamics 365 Sales. Since RVP did not have a legacy CRM, customer data was imported from QuickBooks directly into D365 Sales.


Final Outcomes

With the implementation of Dynamic 365 Sales, River Valley Pipe was able to gain:


A Single, Unified System: D365 Sales implementation made it possible to streamline and unify sales processes while eliminating data silos and the need for manual entries, resulting in the increased visibility and traceability of sales processes and the sales pipeline.


Intuitive, User-Friendly UI: D365 Sales provided employees with an easy-to-use system that the users were able to quickly learn and implement both in the office, and in the field.


Improved Customer Experience: Staying true to RVP’s dedication to quality, D365 Sales made it possible for agents to better track customer interactions, organize records and better anticipate customer needs.